ROLE: SENIOR PRODUCER (Film & Event)
Chicago Bulls star Derrick Rose took up residence at a "pop up store" in Hackney where all the Adidas shoes were free, as long as visitors could reach them from a ten foot high shelf.
Adidas invited kids from East London via @adidasUK and Facebook to the store, where they had 24 seconds, the amount of time it takes to make a play in a basketball game, to jump the height of a basketball rim and grab the shoes.
The Campaign won 5 Gold Awards at the Circle Circle Awards including Gold of Golds!
We had exactly two hours to turn NBA superstar, Derrick Rose into an urban icon for kids in London. So, we built the D Rose Jump Store in Hackney. Filled with hundreds of pairs of free D Rose shoes, on shelves 10ft high, the store allowed kids to show how talented they might be at a game many of them had never played, and a new generation of adidas icons was born. With an online film, posters, business cards and zero media budget, we earned over 2 million pounds of free media and hit 4 million people in 10 days.