Although social media now features heavily in many marketing strategies, email marketing is still one of the most effective ways of reaching your target market.

Based on research conducted by the Direct Marketing Association, email marketing is said to return an incredible $43.62 for every dollar spent on it in 2009, which is more than double the average return from other forms of online marketing and over 6 times the return from printed brochures.

So what other benefits are there?
You can add that personal touch to an email and tailor your message to suit each situation perfectly.
Its cost effective and it’s immediate, making it 100% relevant both to your business and for your customer.
It avoids you having to rely on your customer to remember to visit your website and captures those that may have forgotten about you altogether.
Plus its easy to measure the effectiveness of each campaign.
Knowing who has received, read and interacted with your email, can only help you get to know your customer even better.

So what now?
There are many elements that make up the perfect email campaign, but one of the biggest is offering a design that resonates with the broadest of customer types.
Building an email is different to building a website. Design and coding needs to be kept clear, simple and legible and should change often to keep interest.
There are many different types of email that can be designed such as, Newsletters, Quick Announcements and Offers, or more detailed Catalogue emails.

All that’s left for you to do now, is get in touch so we can help you decide what works best for you.

GET IN TOUCH

Because actions speak louder than words….

Online video is more valuable than ever for promoting products and services, particularly now that video is officially ranked in Google.

It is a fact that video is 5 times more likely to be viewed than a block of text.

To prove the point, I’ve devised a little experiment. See for yourself…..

TAKE THE TEST!

Have a read of the block of textual information below.

Then watch the video of similar information, complete with sound

and decide for yourself which one has more impact!

TEXT EXAMPLE

Ferrari Thrill £99 pp

This is your chance to sample the most famous sportscar of all. For just £99 you can taste the excitement of high-speed circuit driving in a mid-engined Ferrari.

Ferrari Experience £249 pp

Enhance your time on track with the Ferrari Experience. Learn your lines in a supercharged Renault Megane RS250, before sliding behind the wheel of a V8 Ferrari for several laps of uninterrupted motoring pleasure. Even with your crash helmet on, the sound alone will leave you grinning for days.

General Information

There are sportscars, and then there is Ferrari. It has become the most famous fast car brand of all for good reason, and the 360 Modena shows why. It’s light, agile, offers 400bhp through the rear wheels and its paddle-shift transmission is directly related to the gearbox in its F1™ cars.

Driver Requirements

1. Height Requirements – 5ft 2ins – 6ft 4ins
2. Maximum Weight – 16st
3. Driving Licence: Participants need to be aged 21 or over and have held a full driving licence for at least 3 years which must be presented on the day.

Cancellation Indemnity

Please note that Cancellation Indemnity can be purchased for £10.

Accident Damage Indemnity

Accident Damage Indemnity reduces the potential cost of accident damage from £1,500 to £0 and is available to purchase for £10. Accident Damage Indemnity can be purchased on the day of your Experience from the Silverstone Experience Centre.

Credit Card Information

If you pay by credit card or debit card, the delivery address must be the same as your billing address (the address your card is registered to). We apologise for any inconvenience this may cause. Please note we do not accept American Express and Diners credit cards. If you have a non-UK credit card you must call 0844 3728 270 to book your Thrill.

The Car

Ferrari 360 F1™ Modena

Pull the left gearshift paddle, hear the 400bhp V8 yelp as it blends another perfect downshift and charge through the turn. It doesn’t get much better than this.

1. Engine: 3586cc V8
2. Power: 400bhp
3. 0-60mph: 4.3 seconds
4. Top Speed: 186 mph
5. Six speed F1™ paddle shift

Now watch the video..  (change to 480p for better quality viewing)

VIDEO EXAMPLE

Which one made the most impact on you?

Reading about it, or watching the video and hearing those engines roar?

Do you use video to market your product?

Get in touch anytime for an informal chat about our services!

Great video work from Silverstone!

Still not convinced?

Here are ID Arena’s Top 7 Benefits to Video Marketing:

1)   Attract a larger audience.

Video allows you to engage on another level with your audience.

And engagement means you have captured their attention.

It captures the non readers too.

2)   Accessibility

Videos can now be viewed on a whole host of different home and portable devices, including, computers, laptops, mobile phones etc. allowing access to your video content any time and anywhere in the world.

3)   Achieve top rankings

Video now officially ranks in the search engines through the launch of Google Universal Search. Videos also rank quicker and higher than text.

4) Social Media

Increase the potential for your message to go viral through the use of social networks.

Generate traffic and increase conversions using internet video marketing and advertising.

5)   Conversion

Turning your website browsers into buyers.

comScore reported that the number of online shoppers who watch online retail product videos before buying a product grew 40% from January 2008 to January of 2009.

6)   Cost

Online video is interactive, it engages the client and encourages the client to share the content with friends and colleagues, on blogs and other social networks.

Plus it costs much less than any form of print media.

7)   Human Element.

Video is approachable. It’s more fun and easier to connect with.

It’s Human!

At the end of the day, people buy people and if you can’t connect with your audience or your potential clients, on a human or more personal level, then you’re missing the point. Video enables you to make that emotional connection. And one that lasts!

Talk to us at ID Arena! We can help produce a video that’s right for you and your people!

i think this product is the best design product I have seen for some time! It can be used by anyone, anywhere, anytime for creating, collaborating and contributing! Fantastic!

Check it out online!

We are honoured to be a part of this fantastic new event and competition for young people of Brighton and Hove! Sponsoring Action for Children! Website NOW LIVE!

The young speakers award is gathering speed and we want you to get involved!

Got something to say? If you’re aged 14-17 and currently in education in Brighton and Hove then this is the competition for you!

Or why not sponsor the event? There are lots of ways to be a part of this fantastic event. Why not check out the video and website for more info! And remember, all profits go to Action for Children!

The Young Speakers Award promo vid for 2010

by ID Arena.

Advert of the week for me this time has to go to Dave.
‘This loveable rogue is on a mission to show us how we can all do even more to stop wasting energy and money’

GO DAVE GO!

Gotta love Dave!

Love this advert!

Featuring the awesome track ‘Bright Lights’ by Jimmy Reed

Here is an example of a Viral we produced for Upstream Connections a Brighton based SEO Company.

The purpose of the viral was to promote one of Upstream’s client websites, Language Trainers.

Although this was quite a low budget video, it still managed to generate over 250,000 views and 9,000 links within the first two weeks after launch. Give it a go… it’s fun!!!