Data Responsive | Improved Mobile | Shoppable Micro Stories | Personalisation >>>
A Content Marketing Strategy for Fashion brands and retailers should now include multi-platform content with a focus on mobile, shoppable content and personaisation.
It's imperative that brands are noticed in a fast paced world of data clutter and make sure they stand out to a distracted audience. We need to be relevant to consumers needs and their changing behaviours and offer them authentic instant stories as if we were being given advice by a trusted friend. Just as emails should be data driven, so should the way we respond with films.
ID Arena and their team have worked for several leading fashion brands and retailers including Adidas, JD Sports and John Lewis.