Data Responsive | Improved Mobile | Shoppable Micro Stories | Personalisation >>>
A Content Marketing Strategy for Fashion brands and retailers should now include multi-platform content with a focus on mobile, shoppable content and personaisation.
It's imperative that brands are noticed in a fast paced world of data clutter and make sure they stand out to a distracted audience. We need to be relevant to consumers needs and their changing behaviours and offer them authentic instant stories as if we were being given advice by a trusted friend. Just as emails should be data driven, so should the way we respond with films.
ID Arena and their team have worked for several leading fashion brands and retailers including Adidas, JD Sports and John Lewis.
AGENCY: TBWA
BRAND: ADIDAS
ROLE: SENIOR PRODUCER (Film & Event)
Chicago Bulls star Derrick Rose took up residence at a "pop up store" in Hackney where all the Adidas shoes were free, as long as visitors could reach them from a ten foot high shelf.
Adidas invited kids from East London via @adidasUK and Facebook to the store, where they had 24 seconds, the amount of time it takes to make a play in a basketball game, to jump the height of a basketball rim and grab the shoes.
The Campaign won 5 Gold Awards at the Circle Circle Awards including Gold of Golds!
TBWA Project:
We had exactly two hours to turn NBA superstar, Derrick Rose into an urban icon for kids in London. So, we built the D Rose Jump Store in Hackney. Filled with hundreds of pairs of free D Rose shoes, on shelves 10ft high, the store allowed kids to show how talented they might be at a game many of them had never played, and a new generation of adidas icons was born. With an online film, posters, business cards and zero media budget, we earned over 2 million pounds of free media and hit 4 million people in 10 days.
AGENCY: TBWA
BRAND: NISSAN
ROLE: SENIOR PRODUCER
Somewhere in Morocco
The task for Nissan was to reach an audience of young, urban, males so that they felt that, at last, there was a car for them. Our branded content supported the Juke’s positioning of ‘infectious energy in the city at night’ and used music, a key interest for the target audience, to build a connection.
The pan-European video campaign built an audience by using social media to create a competition between up-and-coming bands in cities across Europe. Each was given a Nissan Juke for a week and made films that were uploaded to the Nissan Juke Channel.
Connections with the audience were made by the bands themselves – activating the audience by sharing on social media, asking fans to comment and to vote for their film. Winning bands got to perform for their fans at Nissan Juke Rocks events.
The Juke project beat its viewing targets and achieved the goal of connecting with a specific audience through one of their biggest passions.
AGENCY: WE ARE INK
BRAND: GTECH
ROLE: SENIOR PRODUCER
ID Arena like to add life into the internal corporate cogs by bringing the internal workings of a company to a conversational level through managed and sensitive micro stories. Bringing the inside out.
ID Arena have worked with Easyjet, Pfizer, The Times and Unilever to uncover great stories and produce informative and educational micro films for internal and external audiences.
ID Arena offers stunning photography and video footage captured by experience and expressive Drone Pilots.
For coastal, aerials, sport, real estate and travel brands, using drones offers emotive cinematic. smooth footage with 4k resolution.
Give us a call to find out more.
AGENCY: WE ARE INK
BRAND: GTECH
ROLE: SENIOR PRODUCER
ID Arena offers planning and direction for vlogger content as well as step by step Vlogger Training to help bloggers understand the basics in how to turn their vlogs into more stunning visuals, discover the latest content trends and how to work these into their every day.
Give us a call for a bespoke training course or for more information about our group courses.
As part of an online seo campaign, ID arena produced a series of films for a collection named The Great Date Handbook. Creating personal stories that resonate with all of us be it a first date, a date to impress, what to wear, where to eat, which wine or which movie.
Think Tesco Food Lovee Stories for Dating.
It's about pushing the boundaries and trying something new and getting Touchy Feely is where it's at.
Touchable videos turns viewers into shoppes instantly. The cinematique technology allows the audience to interact with everything they see and shop it there and then. The videos work across mobile, desktop and all social platforms.
It's no longer about watching from start to finish, covering a beginning, middle and end of the story. It's about creating something short, sharp and effective that is not just interactive but also inclusive.
Give us a call for a chat now >>>
STYLE IS THE MANNER IN WHICH YOU PRESENT THINGS.
Aesthetics, or the philosophy of art, is the study of beauty and taste. The term is also used to designate a particular style.
ID ARENA offers interior direction and design for all it's visuals.
AGENCY: CONNECTED PICTURES
BRAND: DOLCE HOTELS
DIRECTOR: GUY NISBETT
ROLE: SENIOR PRODUCER
Bring your pictures to life with subtle and repeated movement within a still image forming a mini video clip. They are published as an animated GIF or in other video formats, and can give the illusion that the viewer is watching an animation.
ID Arena can help you plan and perfect beautiful and emotive micro stories for all your social platforms.
Give us a call now >>>
AGENCY: CONNECTED PICTURES
BRAND: AMBA HOTELS
DIRECTOR: GUY NISBETT
ROLE: SENIOR PRODUCER
For the launch of the NEW LOOK Amba Hotel, Amba wanted a brand film.
